Lofty
BY LOFTY (FORMERLY CHIME) · CRM & LEAD MANAGEMENT
AI-powered real estate CRM, IDX, and lead gen.
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Overview
Lofty (formerly Chime) is a real estate sales-acceleration platform that pairs an AI CRM with IDX websites, ad management, and automated follow-up. It is built specifically for agents and teams who want lead generation and nurturing in a single system.
Key features
- AI-assisted lead nurturing
- IDX websites and landing pages
- Built-in ad and social campaigns
- Smart plans and auto follow-up
Lofty pricing: why nobody on Reddit can tell you the number, and the two fees that are published
People search for Lofty pricing on Reddit for one reason: Lofty does not publish it. Every route on the site ends in Request Pricing, so the figure you get depends on your market, your team size and what you buy. Any specific monthly number you read in a forum is one person's quote, not a price list.
Two costs are published, and both sit on top of whatever you are quoted.
First, lead generation requires a 20% ad management fee. That is a fifth of your ad budget going to Lofty on top of the platform, so a $2,000 monthly ad spend carries $400 in management before a single lead arrives.
Second, and easy to miss: if you buy Seller Lead Generation without an IDX site from Lofty, you must pay $70 a month for a Home Evaluation Page. That is a hard requirement, not an upsell.
What to ask on the demo, so the quote is comparable. Ask for the platform fee per seat, the minimum contract length, the ad management percentage, and whether the lead counts they show are guaranteed. Lofty states its lead estimates are based on historical data and are not guaranteed.
// Checked on lofty.com/pricing on 9 September 2026. Lofty publishes no plan prices; the two fees above are quoted from its own pricing page footnotes.
Lofty pricing
Lofty publishes no plan prices; everything is Request Pricing. Published extras: 20% ad management fee on lead generation, and $70/mo for a Home Evaluation Page if you buy Seller Leads without a Lofty IDX site.
See live pricing ↗// Pricing is set by Lofty (formerly Chime) and can change. We track entry pricing; verify the latest on their site.
Pros & cons
＋ PROS
- Purpose-built for real estate
- Lead gen and CRM in one
－ CONS
- Pricing is quote-based
- More than a solo agent may need
Lofty alternatives
Other crm & lead management tools for real estate worth comparing:
Lofty head-to-head
Frequently asked
How much does Lofty cost?
Lofty publishes no plan prices; everything is Request Pricing. Published extras: 20% ad management fee on lead generation, and $70/mo for a Home Evaluation Page if you buy Seller Leads without a Lofty IDX site.
What is Lofty best for?
Lofty is a crm & lead management tool for real estate professionals. AI-powered real estate CRM, IDX, and lead gen.
What are the best Lofty alternatives?
Popular crm & lead management alternatives to Lofty include GoHighLevel, REsimpli, Pipedrive. Compare them in our Real Estate index.
Is Lofty worth it?
Lofty's main strengths are purpose-built for real estate and lead gen and crm in one. The trade-offs to weigh are pricing is quote-based and more than a solo agent may need. For most real estate professionals it is worth trying if those strengths match your priorities.