Lofty vs GoHighLevel
Lofty (formerly Chime) is a real-estate-specific CRM with IDX websites, lead generation, and AI built for agents and teams. GoHighLevel is a general all-in-one CRM many real-estate marketers white-label for its funnels and automation. Choose Lofty for real-estate-native features out of the box; choose GoHighLevel for flexibility and white-label.
Head to head
| Lofty | GoHighLevel | |
|---|---|---|
| Starting price | Custom pricing (contact sales). | From $97/mo |
| Best for | Agents & teams | Marketers/agencies wanting flexibility |
| Industry fit | Built for real estate | General (white-labeled) |
| IDX websites | Yes, built in | No (build your own) |
| Lead gen | Included tools | Via funnels you build |
| White-label | Limited | Yes |
Which should you choose?
Choose Lofty if…
- You want real-estate-specific features out of the box
- IDX websites and lead gen matter to you
- You are an agent or team, not a marketer
- You want AI built for real estate
Choose GoHighLevel if…
- You want maximum flexibility and white-label
- You will build custom funnels and automations
- You run marketing for multiple agents or clients
- You do not need native IDX
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Frequently asked
Is Lofty or GoHighLevel better for real estate?
Lofty is better for real-estate-native features like IDX and lead gen; GoHighLevel is better for flexibility and white-label marketing.
Does Lofty include a website?
Yes, Lofty includes IDX websites out of the box. With GoHighLevel you build your own.
Which is cheaper?
Both start in a similar monthly range. Compare on the real-estate features you actually need.
Can GoHighLevel do IDX?
Not natively. You would integrate a separate IDX solution, whereas Lofty has it built in.