How to Set Up Email Flows for Your Shopify Store

BY TOOLSRAY · UPDATED JULY 2026 · 6 STEPS

Automated email flows quietly drive a big share of DTC revenue. Here is how to set up the core flows every Shopify store needs.

Tools you'll need

01
Connect your store to an email tool
Install Klaviyo or Omnisend and sync your Shopify data so flows can trigger on real customer behavior.
02
Build a welcome flow
Trigger a short welcome series when someone subscribes, introducing the brand and offering a first-order incentive.
03
Add an abandoned-cart flow
This is the highest-ROI flow. Remind shoppers who left items in their cart with two or three messages and social proof.
04
Set up a post-purchase flow
Thank buyers, set delivery expectations, and cross-sell related products a few days after delivery.
05
Create a win-back flow
Re-engage customers who haven't bought in a while with a reminder or an offer to bring them back.
06
Segment and test
Segment by behavior and purchase history, then A/B test subject lines and timing to lift revenue over time.

What email flows should a Shopify store have?

At minimum: welcome, abandoned cart, post-purchase, and win-back. Abandoned cart usually earns the most.

What is the best email tool for Shopify?

Klaviyo for depth and scale; Omnisend for a more affordable option at smaller stores.

How much revenue should email drive?

Well-run email and SMS often drive 20-30% of DTC revenue, mostly from automated flows.

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