Klaviyo

★ Featured

EMAIL & SMS

Email and SMS built for e-commerce.

FROM $20/MOEMAIL & SMS
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Overview

Klaviyo is the leading email and SMS platform for e-commerce, with deep Shopify data and powerful segmentation. The revenue engine for most serious DTC brands.

Key features

  • Email and SMS
  • E-commerce segmentation
  • Flows and automation
  • Predictive analytics

Klaviyo pricing

From $20/mo

Free tier; paid from ~$20/mo.

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// Pricing is set by Klaviyo and can change. We track entry pricing; verify the latest on their site.

Pros & cons

+ PROS

  • Best-in-class for DTC
  • Predictive analytics on customer value

- CONS

  • Gets pricey at scale
  • 12-month cap

Klaviyo alternatives

Other email & sms tools for e-commerce worth comparing:

Klaviyo head-to-head

Frequently asked

How much does Klaviyo cost?

Free tier; paid from ~$20/mo.

What is Klaviyo best for?

Klaviyo is a email & sms tool for e-commerce professionals. Email and SMS built for e-commerce.

What are the best Klaviyo alternatives?

Popular email & sms alternatives to Klaviyo include Omnisend, Postscript, Sendlane. Compare them in our E-commerce index.

Is Klaviyo worth it?

Klaviyo's main strengths are best-in-class for dtc and predictive analytics on customer value. The trade-offs to weigh are gets pricey at scale and 12-month cap. For most e-commerce professionals it is worth trying if those strengths match your priorities.

// FULL GUIDEThe Best E-commerce Tools for Shopify Stores (2026) →