Yotpo vs Loox

BY TOOLSRAY · UPDATED JULY 2026

// THE VERDICT

Both collect reviews for Shopify. Loox is focused, affordable photo and video reviews with beautiful widgets - simple and effective. Yotpo is a broader suite (reviews plus loyalty plus SMS) for brands wanting multiple channels from one vendor. Pick Loox for simple visual reviews; Yotpo for an all-in-one marketing suite.

YotpoReviews, loyalty, and SMS in one suite.FROM $79/MO
LooxPhoto and video reviews for Shopify.FROM $14/MO

Head to head

YotpoLoox
Starting priceFrom $79/moFrom $14/mo
Best forAll-in-one marketing suiteSimple visual reviews
ScopeReviews + loyalty + SMSReviews (photo/video)
PriceFrom ~$79/moFrom ~$14/mo
Ease of useMore complexVery simple
Known forBroad suitePhoto reviews

Which should you choose?

Choose Yotpo if…

  • You want reviews plus loyalty plus SMS in one
  • You are a growing or enterprise brand
  • You want multiple channels from one vendor
  • You need deeper features and analytics
TRY YOTPO ↗

Choose Loox if…

  • You want simple photo and video reviews
  • You want an affordable, Shopify-native app
  • You want beautiful review widgets
  • Reviews are your only need
TRY LOOX ↗

// We may earn a commission if you sign up through these links, at no extra cost to you. It never changes our verdict.

Frequently asked

Is Yotpo or Loox better?

Loox is better for simple, affordable photo and video reviews; Yotpo is better if you want reviews, loyalty, and SMS from one platform.

Which is cheaper?

Loox is cheaper and simpler. Yotpo costs more but bundles multiple marketing channels.

Do both collect photo and video reviews?

Yes. Loox specializes in visual reviews; Yotpo also supports them within a larger suite.

Does Loox include loyalty or SMS?

No, Loox is reviews-focused. Yotpo adds loyalty and SMS if you need them.

// FULL GUIDESee all the best e-commerce tools →