Pipedrive
CRM & AUTOMATION
Simple, visual sales CRM.
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Overview
Pipedrive is a lightweight, visual CRM with a drag-and-drop pipeline that marketing and sales teams adopt quickly. Low friction and affordable.
Key features
- Visual deal pipeline
- Email sync
- Automation
- Reporting
Pipedrive pricing: four tiers, all per seat
Pipedrive has four paid tiers and no free plan. Everything is per seat, and the advertised rate assumes annual billing; paying monthly costs more.
Checked from Europe on 26 August 2026, the annual prices were €168 per seat per year on Lite, €468 on Growth, €708 on Premium and €948 on the top tier. That is roughly €14, €39, €59 and €79 per seat per month. Pipedrive prices in local currency, so the dollar figures on their US page will not be a straight conversion of these; check your own region before budgeting.
What actually separates the tiers is not the CRM itself, which is good on every plan, but automation and reporting depth. Lite is a working pipeline for one or two people. Growth is where most small teams land. Premium and above are for teams that need forecasting and tighter permissions.
Two things worth knowing before you commit. The trial is 14 days, full access, no credit card, which is unusually generous and means you can test with real data rather than a sandbox. And several capabilities, including projects, are sold as add-ons on top of the seat price, so the plan table is not the whole bill.
// Checked on pipedrive.com/en/pricing on 26 August 2026.
Pipedrive pricing
// Pricing is set by Pipedrive and can change. We track entry pricing; verify the latest on their site.
Pros & cons
＋ PROS
- Very easy to learn
- Affordable
－ CONS
- Lighter marketing features
- 12-month cap
Pipedrive alternatives
Other crm & automation tools for marketing worth comparing:
Frequently asked
How much does Pipedrive cost?
From ~$14/seat/mo.
What is Pipedrive best for?
Pipedrive is a crm & automation tool for marketing professionals. Simple, visual sales CRM.
What are the best Pipedrive alternatives?
Popular crm & automation alternatives to Pipedrive include GoHighLevel, HubSpot. Compare them in our Marketing index.
Is Pipedrive free?
No. Pipedrive has no free plan; paid access starts at $14 per month. From ~$14/seat/mo.
Is Pipedrive worth it?
Pipedrive's main strengths are very easy to learn and affordable. The trade-offs to weigh are lighter marketing features and 12-month cap. For most marketing professionals it is worth trying if those strengths match your priorities.