HubSpot

HubSpot's pricing is three different products stacked on top of each other, and the gap between them is the whole story.

Free is genuinely free. Marketing, sales, service, content and data tools for up to 2 users, no card required. For a small business that needs a CRM, forms and a meeting scheduler, this is a complete product at zero cost, and it is why HubSpot is everywhere.

Starter is the cheap rung: about €20 per seat per month (a €7 per seat option exists on a lighter plan). It mostly buys higher limits and removes HubSpot branding. Nothing dramatic changes.

Then comes the cliff. Professional is around €792 a month and Enterprise around €3,300 a month. That is not the next rung on a ladder; it is a forty-fold jump from Starter. Extra Core Seats are €45 a month on Professional and €75 on Enterprise, on top.

The fee almost no comparison article mentions: Professional requires a one-time onboarding payment of about €2,930, and Enterprise about €6,830. It is mandatory, not optional. So the true first-year cost of Professional is roughly twelve months of €792 plus €2,930 - call it €12,400 before seats. Budget for that before you take the demo.

How to use this. Live on Free for as long as it works; it is the best free CRM available and there is no shame in staying. Move to Starter when the branding or the limits genuinely block you. Only consider Professional when someone can name the specific automation that will earn back €12,000 in a year - if nobody can name it, the answer is no.

// Checked on hubspot.com on 27 August 2026. Figures were shown in euro from a European connection; HubSpot's US dollar rates differ, so confirm for your own region.