Hotjar
ANALYTICS
Heatmaps and session recordings.
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Overview
Hotjar shows how visitors actually use your pages via heatmaps, recordings, and surveys. Marketers use it to find and fix conversion leaks.
Key features
- Heatmaps
- Session recordings
- Surveys and feedback
- Funnels
Hotjar free tier: what a free account gets you, now that Hotjar is three products
Hotjar still has a genuinely free account, but the shape changed. It is now split into three separate products, each with its own free and paid tier: Experience Analytics (heatmaps and recordings), Voice of Customer (surveys and feedback), and Product Analytics. You pick and price them individually rather than buying one Hotjar plan.
Free costs $0 and needs no card. On Experience Analytics it gives you 1 project. On Voice of Customer it gives you up to 100 survey and feedback responses a month. That is enough to see where people rage-click on a landing page, or to run one small survey, and it is where most people should start.
Paid starts at $49 a month billed annually for Experience Analytics Growth, which begins at 7,000 monthly sessions and unlocks 13 months of data history. Voice of Customer Growth is $99 a month billed annually, starting at 500 monthly responses. Pro and Enterprise on both are quote-only.
The line that decides whether free is enough is data history, not volume. On the free account you cannot look back at last quarter, so you can react to a problem but you cannot prove a change worked. If you are testing and need before-and-after, that is what the $49 buys.
Hotjar is now part of Contentsquare, and the pricing page advertises querying your data in natural language from ChatGPT, Claude and Copilot.
// Prices checked on hotjar.com/pricing on 9 September 2026. Session and response allowances scale within each tier, so the entry price is the floor.
Hotjar pricing
Free plan on each product; Experience Analytics Growth from $49/mo billed annually (from 7k sessions), Voice of Customer Growth from $99/mo annual (from 500 responses).
See live pricing ↗// Pricing is set by Hotjar and can change. We track entry pricing; verify the latest on their site.
Pros & cons
＋ PROS
- See real user behavior
- Surveys alongside the recordings
－ CONS
- Not a full analytics suite
- Sampling on lower tiers
Hotjar alternatives
Other analytics tools for marketing worth comparing:
Frequently asked
How much does Hotjar cost?
Free plan on each product; Experience Analytics Growth from $49/mo billed annually (from 7k sessions), Voice of Customer Growth from $99/mo annual (from 500 responses).
What is Hotjar best for?
Hotjar is an analytics tool for marketing professionals. Heatmaps and session recordings.
What are the best Hotjar alternatives?
Popular analytics alternatives to Hotjar include Fathom Analytics. Compare them in our Marketing index.
Is Hotjar free?
Yes, up to a point. Hotjar has a free plan, and paid plans start at $49 per month. Free plan on each product; Experience Analytics Growth from $49/mo billed annually (from 7k sessions), Voice of Customer Growth from $99/mo annual (from 500 responses).
Is Hotjar worth it?
Hotjar's main strengths are see real user behavior and surveys alongside the recordings. The trade-offs to weigh are not a full analytics suite and sampling on lower tiers. For most marketing professionals it is worth trying if those strengths match your priorities.