Hotjar
ANALYTICS
Heatmaps and session recordings.
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Overview
Hotjar shows how visitors actually use your pages via heatmaps, recordings, and surveys. Marketers use it to find and fix conversion leaks.
Key features
- Heatmaps
- Session recordings
- Surveys and feedback
- Funnels
Hotjar pricing
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Pros & cons
＋ PROS
- See real user behavior
- Surveys alongside the recordings
－ CONS
- Not a full analytics suite
- Sampling on lower tiers
Hotjar alternatives
Other analytics tools for marketing worth comparing:
Frequently asked
How much does Hotjar cost?
Free tier; paid from ~$39/mo.
What is Hotjar best for?
Hotjar is a analytics tool for marketing professionals. Heatmaps and session recordings.
What are the best Hotjar alternatives?
Popular analytics alternatives to Hotjar include Fathom Analytics. Compare them in our Marketing index.
Is Hotjar worth it?
Hotjar's main strengths are see real user behavior and surveys alongside the recordings. The trade-offs to weigh are not a full analytics suite and sampling on lower tiers. For most marketing professionals it is worth trying if those strengths match your priorities.