Fathom Analytics

★ Featured

ANALYTICS

Simple, privacy-first web analytics.

FROM $65/MOANALYTICS
VISIT FATHOM ANALYTICS ↗

// We may earn a commission if you sign up through this link, at no extra cost to you.

Overview

Fathom is a fast, privacy-friendly Google Analytics alternative with a single-page dashboard and no cookie banners required. Loved by indie marketers.

Key features

  • Privacy-first analytics
  • Single-page dashboard
  • No cookie banner needed
  • Uptime monitoring

Fathom Analytics pricing

From $65/mo

From ~$65/mo (Starter).

See live pricing ↗

// Pricing is set by Fathom Analytics and can change. We track entry pricing; verify the latest on their site.

Pros & cons

+ PROS

  • Simple and private
  • No cookie banner needed

- CONS

  • Less granular than GA
  • No behavior heatmaps

Fathom Analytics alternatives

Other analytics tools for marketing worth comparing:

Frequently asked

How much does Fathom Analytics cost?

From ~$65/mo (Starter).

What is Fathom Analytics best for?

Fathom Analytics is a analytics tool for marketing professionals. Simple, privacy-first web analytics.

What are the best Fathom Analytics alternatives?

Popular analytics alternatives to Fathom Analytics include Hotjar. Compare them in our Marketing index.

Is Fathom Analytics worth it?

Fathom Analytics's main strengths are simple and private and no cookie banner needed. The trade-offs to weigh are less granular than ga and no behavior heatmaps. For most marketing professionals it is worth trying if those strengths match your priorities.

// FULL GUIDEThe Best AI Marketing Tools for 2026 →