Mailchimp

EMAIL & MARKETING

Popular email marketing for small business.

FROM $13/MOEMAIL & MARKETING
VISIT MAILCHIMP ↗

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Overview

Mailchimp is a widely used email marketing platform with templates, automation, and a light CRM. An easy starting point for agent newsletters and campaigns.

Key features

  • Email campaigns
  • Basic automation
  • Audience segments
  • Templates

Mailchimp pricing

From $13/mo

Free to 250 contacts; paid from ~$13/mo (Essentials).

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// Pricing is set by Mailchimp and can change. We track entry pricing; verify the latest on their site.

Pros & cons

+ PROS

  • Easy and familiar
  • Free tier to start

- CONS

  • Revenue-share terms vague
  • Gets pricey with list size

Mailchimp alternatives

Other email & marketing tools for insurance worth comparing:

Mailchimp head-to-head

Frequently asked

How much does Mailchimp cost?

Free to 250 contacts; paid from ~$13/mo (Essentials).

What is Mailchimp best for?

Mailchimp is a email & marketing tool for insurance professionals. Popular email marketing for small business.

What are the best Mailchimp alternatives?

Popular email & marketing alternatives to Mailchimp include ActiveCampaign, GetResponse, Constant Contact. Compare them in our Insurance index.

Is Mailchimp worth it?

Mailchimp's main strengths are easy and familiar and free tier to start. The trade-offs to weigh are revenue-share terms vague and gets pricey with list size. For most insurance professionals it is worth trying if those strengths match your priorities.

// FULL GUIDEThe Best CRM & Sales Tools for Insurance Agents (2026) →