Mailchimp vs Constant Contact

BY TOOLSRAY · UPDATED JULY 2026

// THE VERDICT

Both are beginner-friendly email platforms. Mailchimp has more features, automation, and a modern builder plus a free tier - best if you want room to grow and marketing tools beyond email. Constant Contact is simpler with excellent support and strong event tools - best for less technical users who value hand-holding and getting campaigns out fast.

MailchimpPopular email marketing for small business.FROM $13/MO
Constant ContactSimple email marketing with strong support.FROM $12/MO

Head to head

MailchimpConstant Contact
Starting priceFrom $13/moFrom $12/mo
Best forFeatures & growthSimplicity & support
Free planYesTrial only
AutomationStrongBasic to moderate
SupportGoodExcellent (phone)
Events / RSVPLimitedStrong

Which should you choose?

Choose Mailchimp if…

  • You want more features and automation
  • A free tier to start matters
  • You may add landing pages, ads, and a CRM later
  • You prefer a modern, flexible builder
TRY MAILCHIMP ↗

Choose Constant Contact if…

  • You want the simplest path and great support
  • Event and RSVP tools are useful to you
  • You are less technical and want guidance
  • You value phone support and quick setup
TRY CONSTANT CONTACT ↗

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Frequently asked

Is Mailchimp or Constant Contact better?

Mailchimp is better for features, automation, and growth. Constant Contact is better for simplicity, support, and event tools.

Which is cheaper?

Mailchimp has a free tier and competitive paid plans; Constant Contact has no permanent free plan but bundles strong support. Compare on list size and features you need.

Which has better support?

Constant Contact is known for excellent, accessible support including phone, which suits less technical users.

Which is better for automation?

Mailchimp, with more advanced automation and a modern builder.

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