PageFly

Yes, PageFly has a genuinely free plan, and it is enough to publish one page. Free gives you 1 published page slot and 10 AI credits a month. Builder starts at $24 a month for 5 slots and slides up to $34 for 15. Optimize starts at $39 for 20 slots and slides up to $94 for 75. Accelerate is $99 with unlimited slots, and Power is $199. No credit card is needed to start.

Yearly billing gives you two months free, so Accelerate is $990 a year against $1,188 paid monthly, and Power is $1,990 against $2,388. You can switch between monthly and yearly from the Change Plan screen inside the app, which means you are not locked in by picking the wrong one first.

The thing to understand is that Builder and Optimize are slider plans. You pick how many published pages you need and the price moves in $5 steps along with your monthly AI credits. So 'from $24' is the floor for a store with a handful of landing pages, not the price a growing store will pay.

The line that decides your plan is A/B testing. It lives in Optimize, not Builder. If you only need to build and publish pages, Builder does the job. If you want to test two versions of a product page against each other, you are on Optimize at $39 or more, and the heatmap and section-level performance data only arrive at Accelerate ($99).

There is a second ladder on the same page that is easy to confuse with the app plans: Scale at $299, Dominate at $499 and Empire at $999 a month. Those are service tiers with a named tech lead and founder calls, aimed at Shopify Plus stores. A normal store never needs them.

// Prices re-checked on pagefly.io/pages/pricing on 17 September 2026 and unchanged from our 9 September check. Slider plans mean your exact figure depends on the page-slot count you choose.

PageFly repositioned itself in September 2026 from a drag-and-drop page builder to an AI page builder. The editor is still there; what is new is that you can describe a page in plain language and have it drafted for you.

The part worth knowing even if you never pay: AI Page Checkup is free on every plan, including Free. It audits a page the way a conversion consultant would and returns a prioritised list of fixes for speed, SEO and copy. You can run it on a store you already have, without switching page builder.

The rest of the September additions sit on paid tiers. FlyMate AI drafts layouts, sections and copy from a description, and is available on every plan including Free. CRO Center bundles analytics, click and scroll heatmaps, sales funnel reporting, section performance and A/B testing into the same app, which is the argument for Accelerate at $99 replacing three separate subscriptions. AI Translator does one-click page translation with per-market localisation on higher plans.

Two things are still in beta and should not decide your purchase: a converting cart drawer with display rules and bundle upsells, and an AEO optimizer that checks how ready product pages are for AI shopping agents.

// Feature list from PageFly's partner communication of 16 September 2026 and pagefly.io, checked 17 September 2026.

Both are Shopify page builders and both have a free tier, but the free tiers are not the same offer. PageFly's free plan publishes 1 page. GemPages' free plan is described as 'perfect for your first page' at $0, then Build costs $29 a month, or $23 on annual billing. PageFly's first paid step is $24 for 5 pages.

For a store that wants a handful of landing pages and nothing more, PageFly's $24 for 5 slots is the cheaper entry, because GemPages' equivalent is $29 monthly. On annual billing GemPages drops to $23, which is effectively the same money. The real difference is what unlocks CRO features: on PageFly that is Optimize at $39, on GemPages it is Optimize at $59 monthly or $47 annual.

// Both price pages checked on 9 September 2026; PageFly re-checked 17 September 2026. See the GemPages page on this site for its full plan list.