Helium 10
PRODUCT RESEARCH
All-in-one Amazon seller suite.
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Overview
Helium 10 is an all-in-one software suite for Amazon and Walmart sellers, covering product and keyword research, listing optimization, competitor tracking, and PPC management. Its Black Box and Cerebro tools are industry standards for finding products and reverse-engineering keywords.
Key features
- Product and keyword research
- Listing optimization
- Analytics
- PPC tools
Helium 10 pricing: priced by how much you sell
Helium 10 sorts its plans by your yearly Amazon sales rather than by feature count, which is unusually honest and makes choosing simple.
Platinum: $129 a month, or $99 on annual billing (saving $360 a year). Aimed at sellers doing $0 to $100,000 a year. This is the plan for anyone still building.
Diamond: $359 a month, or $279 annual (saving $960). For $100,000 to $10 million in yearly sales, and it includes everything in Platinum plus the higher limits and team access.
Enterprise: $1,499 a month, a custom plan for brands beyond $10 million.
Both paid tiers bundle the training - Amazon Ads academy, TikTok Shop academy, monthly workshops and expert webinars. For a new seller that education is a real part of the value, and it is worth counting when you compare the $99 against a cheaper tool with no teaching attached.
The practical test: Helium 10 at $99 a month costs $1,188 a year. If your product research does not find you at least one product that clears that in margin, the subscription is the most expensive thing in your business. Sellers at $100,000 and up rarely have that question; sellers at zero should take the annual discount only after the tool has paid for a month of itself.
// Plans checked on helium10.com/pricing on 27 August 2026, in US dollars, billed monthly unless annual is stated.
Helium 10 pricing
// Pricing is set by Helium 10 and can change. We track entry pricing; verify the latest on their site.
Pros & cons
＋ PROS
- Covers the whole Amazon workflow
- Industry-standard keyword research (Cerebro)
- Large training library
- Free plan to start
－ CONS
- Full suite gets expensive
- Steep learning curve for beginners
- Some tools overlap and can overwhelm
Helium 10 alternatives
Other product research tools for e-commerce worth comparing:
Helium 10 head-to-head
Frequently asked
How much does Helium 10 cost?
Free tier; paid from ~$99/mo (Platinum).
What is Helium 10 best for?
Helium 10 is a product research tool for e-commerce professionals. All-in-one Amazon seller suite.
What are the best Helium 10 alternatives?
Popular product research alternatives to Helium 10 include Pricefy, Jungle Scout. Compare them in our E-commerce index.
Is Helium 10 free?
Yes, up to a point. Helium 10 has a free plan, and paid plans start at $99 per month. Free tier; paid from ~$99/mo (Platinum).
Is Helium 10 worth it?
Helium 10's main strengths are covers the whole amazon workflow and industry-standard keyword research (cerebro) and large training library and free plan to start. The trade-offs to weigh are full suite gets expensive and steep learning curve for beginners and some tools overlap and can overwhelm. For most e-commerce professionals it is worth trying if those strengths match your priorities.