Apollo.io vs Lusha
Both find verified B2B contact data. Apollo.io is a bigger platform - a huge database plus built-in sequences and outreach. Lusha is a simpler, faster enrichment tool focused on accurate emails and direct dials. Choose Apollo for data plus outreach in one; Lusha for quick, accurate enrichment.
Head to head
| Apollo.io | Lusha | |
|---|---|---|
| Starting price | From $49/mo | From $32/mo |
| Best for | Data + outreach in one | Quick, accurate enrichment |
| Database | Very large | Focused |
| Outreach | Built in (sequences) | None (enrich only) |
| Ease of use | More to learn | Very simple |
| Known for | All-in-one prospecting | Accurate contacts |
Which should you choose?
Choose Apollo.io if…
- You want a database and outreach in one tool
- You need email sequences built in
- You want the largest contact database
- You use it for sales and recruiting
Choose Lusha if…
- You want the simplest enrichment workflow
- Accurate direct dials matter most
- You work from a browser extension
- You already have outreach tools
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Frequently asked
Is Apollo or Lusha better?
Apollo is better if you want database plus outreach in one platform; Lusha is better for quick, accurate contact enrichment.
Which is more accurate?
Accuracy varies for both, but Lusha is well regarded for direct dials, while Apollo wins on database size and breadth.
Are they free?
Both offer free tiers with limited credits. Apollo delivers more per plan because it bundles outreach.
Do I need both?
Usually not. Pick Apollo for an all-in-one prospecting platform or Lusha for simple enrichment alongside your existing tools.