Gravity Forms
FORMS & ASSETS
The powerful WordPress form plugin.
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Overview
Gravity Forms is a robust WordPress form builder for advanced, integration-heavy forms, from simple contact forms to complex workflows. A staple for developer-built sites.
Key features
- Advanced form builder
- Conditional logic
- Payment and CRM add-ons
- Developer-friendly
Gravity Forms pricing: three licences, billed yearly
Gravity Forms sells yearly licences rather than monthly subscriptions. Basic is $59 a year, Pro is $159 and Elite is $259. There is no free version of the plugin, which sets it apart from most of the WordPress form market.
What you are really buying at each tier is the add-on library. Basic covers the form builder itself. Pro opens a wider set of add-ons. Elite includes every add-on Gravity Forms makes, which is the reason agencies buy it: one licence covers payment gateways, CRM connectors and marketing integrations that would otherwise be separate purchases.
So the honest way to choose is to list the integrations you actually need, check which licence page they appear on, and buy that tier. Paying $259 for Elite to use two add-ons is waste; paying $59 for Basic and then discovering your payment gateway needs Pro is a second checkout.
For a single site with a contact form and nothing else, $59 a year is a fair price for a form plugin that will not surprise you. For an agency building client sites, Elite at $259 across unlimited projects is usually the cheapest line in the stack.
// Licence prices checked on gravityforms.com/pricing on 27 August 2026.
Gravity Forms pricing
Annual licences: Basic $59/yr (1 site), Pro $159/yr (3 sites), Elite $259/yr (unlimited sites, priority support, all add-ons).
See live pricing ↗// Pricing is set by Gravity Forms and can change. We track entry pricing; verify the latest on their site.
Pros & cons
＋ PROS
- Extremely flexible
- Huge add-on library
－ CONS
- Annual license
- Overkill for simple forms
Gravity Forms alternatives
Other forms & assets tools for web design worth comparing:
Frequently asked
How much does Gravity Forms cost?
Annual licences: Basic $59/yr (1 site), Pro $159/yr (3 sites), Elite $259/yr (unlimited sites, priority support, all add-ons).
What is Gravity Forms best for?
Gravity Forms is a forms & assets tool for web design professionals. The powerful WordPress form plugin.
What are the best Gravity Forms alternatives?
Popular forms & assets alternatives to Gravity Forms include Typeform, Envato Elements. Compare them in our Web Design index.
Is Gravity Forms worth it?
Gravity Forms's main strengths are extremely flexible and huge add-on library. The trade-offs to weigh are annual license and overkill for simple forms. For most web design professionals it is worth trying if those strengths match your priorities.