Metricool
★ FeaturedSOCIAL MEDIA MANAGEMENT
Scheduling plus deep social analytics.
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Overview
Metricool combines scheduling, analytics, and ad reporting across every major network in one dashboard. Popular with agencies managing many accounts.
Key features
- Multi-network scheduling
- Analytics and competitor tracking
- Ad campaign reporting
- Link-in-bio
Metricool free plan: what the free tier includes, and where it stops
Metricool's free plan is real and it is not a trial. Free gives you 1 brand, scheduling across your social networks, 5 competitor profiles and 30 days of analytics history. There is no card, no expiry, and it includes the AI assistant and the Metricool MCP connector.
Two things are missing from Free and they are the usual reasons people upgrade. LinkedIn and Twitter/X are excluded from the free plan. And analytics stop at 30 days, so you cannot look back at last quarter.
The one that catches people out is X. Even on the paid plans, connecting a Twitter/X account is a separate add-on at $10 a month per connected account. So a Starter plan managing three brands with X accounts is the plan price plus $30.
// Checked on metricool.com/pricing on 9 September 2026.
Metricool pricing: Starter and Advanced, in euros and dollars
Paid plans are priced by how many brands you manage, and the annual price is a fair bit lower than monthly. Starter is from €16 a month for up to 5 brands, or €29 for up to 10, on annual billing. Advanced is from €43 for 15 brands, €69 for 25, and €130 for 50. In dollars Advanced is $53, $85 and $159 annual, or $67, $107 and $210 if you pay monthly.
Starter adds unlimited publishing, unlimited analytics history, Flows automations and the Canva and Google Drive integrations. Advanced is the agency tier: team and client management, report templates, the Looker Studio connector and the API for Zapier, Make and MCP.
The arithmetic for a freelancer with 3 or 4 clients: Starter at €16 a month is €192 a year and covers 5 brands. The moment a fifth client arrives with an X account, you are paying €16 plus $10 per X account, so budget for the add-on rather than the headline.
Add-ons on top of any plan: Advanced Analytics from €10 or $12 a month, and hashtag tracking at $25 a day per network.
// Prices checked on metricool.com/pricing on 9 September 2026. Metricool lists euros and dollars separately; the two are not a straight conversion.
Metricool pricing
Free plan (1 brand, no LinkedIn/X); Starter from EUR16/mo annual, Advanced from EUR43. X add-on $10/account/mo.
See live pricing ↗// Pricing is set by Metricool and can change. We track entry pricing; verify the latest on their site.
Pros & cons
＋ PROS
- Excellent analytics
- Tracks competitors and ad campaigns
－ CONS
- Interface takes learning
- Some limits per plan
Metricool alternatives
Other social media management tools for marketing worth comparing:
Frequently asked
How much does Metricool cost?
Free plan (1 brand, no LinkedIn/X); Starter from EUR16/mo annual, Advanced from EUR43. X add-on $10/account/mo.
What is Metricool best for?
Metricool is a social media management tool for marketing professionals. Scheduling plus deep social analytics.
What are the best Metricool alternatives?
Popular social media management alternatives to Metricool include Publer, SocialPilot, Buffer. Compare them in our Marketing index.
Is Metricool free?
Yes, up to a point. Metricool has a free plan, and paid plans start at $16 per month. Free plan (1 brand, no LinkedIn/X); Starter from EUR16/mo annual, Advanced from EUR43. X add-on $10/account/mo.
Is Metricool worth it?
Metricool's main strengths are excellent analytics and tracks competitors and ad campaigns. The trade-offs to weigh are interface takes learning and some limits per plan. For most marketing professionals it is worth trying if those strengths match your priorities.