ClickFunnels
FUNNELS & LANDING PAGES
The original sales funnel builder.
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Overview
ClickFunnels builds sales funnels, checkout pages, and email automations for selling online. A well-known platform with a huge community.
Key features
- Funnel and page builder
- Checkout and upsells
- Email automation
- Membership sites
ClickFunnels pricing: four tiers and one big jump
ClickFunnels has four plans and no free tier. Monthly rates are $97 for Launch, $197 for Scale and $297 for Optimize. Annual billing drops them to $81, $164 and $248 a month, which saves $194, $394 and $594 a year respectively. Above those sits Dominate at $5,997 a year, sold annually only.
The gap between Optimize at $297 a month and Dominate at $5,997 a year is the one to notice: $5,997 works out at about $500 a month, so it is not the next rung on a ladder, it is a different product for a different size of business.
What actually separates the tiers is scale and access rather than the funnel builder itself. Launch has the tools to put a business online. Scale is the one most people land on. Optimize adds the custom code editor and full API and webhook access, which matters if a developer will touch your funnels.
There is a free trial, so you can build a real funnel before paying. Do that rather than deciding from the feature table: ClickFunnels is opinionated software and either its way of building suits you or it does not.
Worth being blunt about the arithmetic. At $97 a month you are paying $1,164 a year for a page builder plus a checkout. That is fine if funnels are how you earn, and expensive if you sell one product occasionally.
// Plans checked on clickfunnels.com/pricing on 27 August 2026.
ClickFunnels pricing
// Pricing is set by ClickFunnels and can change. We track entry pricing; verify the latest on their site.
Pros & cons
＋ PROS
- Proven funnel playbook
- Checkout and upsells built in
－ CONS
- Pricey
- Opinionated workflow
ClickFunnels alternatives
Other funnels & landing pages tools for marketing worth comparing:
ClickFunnels head-to-head
Frequently asked
How much does ClickFunnels cost?
From ~$97/mo.
What is ClickFunnels best for?
ClickFunnels is a funnels & landing pages tool for marketing professionals. The original sales funnel builder.
What are the best ClickFunnels alternatives?
Popular funnels & landing pages alternatives to ClickFunnels include Systeme.io, Leadpages, Geo Targetly. Compare them in our Marketing index.
Is ClickFunnels free?
No. ClickFunnels has no free plan; paid access starts at $97 per month. From ~$97/mo.
Is ClickFunnels worth it?
ClickFunnels's main strengths are proven funnel playbook and checkout and upsells built in. The trade-offs to weigh are pricey and opinionated workflow. For most marketing professionals it is worth trying if those strengths match your priorities.