ActiveCampaign
★ FeaturedEMAIL MARKETING
Email marketing plus powerful automation.
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Overview
ActiveCampaign combines email, automation, and a light CRM so marketers can run behavior-based sequences at scale. It is a favorite for advanced nurture flows.
Key features
- Visual automation builder
- Segmentation
- Light CRM
- Landing pages
ActiveCampaign pricing
Starter $15/mo billed annually, Plus $49, Pro $79, Enterprise $145. Every tier is quoted as 'starts at' because the price also scales with contact count.
See live pricing ↗// Pricing is set by ActiveCampaign and can change. We track entry pricing; verify the latest on their site.
Pros & cons
＋ PROS
- Best-in-class automation
- Behavior-based segmentation
－ CONS
- Learning curve
ActiveCampaign alternatives
Other email marketing tools for marketing worth comparing:
ActiveCampaign head-to-head
Frequently asked
How much does ActiveCampaign cost?
Starter $15/mo billed annually, Plus $49, Pro $79, Enterprise $145. Every tier is quoted as 'starts at' because the price also scales with contact count.
What is ActiveCampaign best for?
ActiveCampaign is an email marketing tool for marketing professionals. Email marketing plus powerful automation.
What are the best ActiveCampaign alternatives?
Popular email marketing alternatives to ActiveCampaign include GetResponse, MailerLite, beehiiv. Compare them in our Marketing index.
Is ActiveCampaign free?
No. ActiveCampaign has no free plan; paid access starts at $15 per month. Starter $15/mo billed annually, Plus $49, Pro $79, Enterprise $145. Every tier is quoted as 'starts at' because the price also scales with contact count.
Is ActiveCampaign worth it?
ActiveCampaign's main strengths are best-in-class automation and behavior-based segmentation. The trade-offs to weigh are learning curve. For most marketing professionals it is worth trying if those strengths match your priorities.