How to Price Your Online Course
Pricing is one of the hardest calls for creators. Here is how to price your course for value, not guesswork.
Tools you'll need
Step by step
- 01
Price on the transformation
Base your price on the outcome and value you deliver, not the number of videos.
- 02
Research your market
Look at what comparable courses charge. Do not automatically be the cheapest.
- 03
Pick a tier strategy
Offer one core price, and consider a premium tier with coaching or a payment plan for accessibility.
- 04
Test with a launch
Sell to your list at a launch price, watch conversion, and adjust. Pre-selling validates the price.
- 05
Add order bumps and upsells
Raise average order value with a bump at checkout - a template pack or bonus call - using SamCart or Kajabi.
- 06
Raise prices as you add proof
As you gather results and testimonials, increase the price. Value and proof support higher prices.
Frequently asked
How much should I charge for an online course?
Price on the transformation, benchmark against comparable courses, and raise it as you gather proof.
Should I offer a payment plan?
Yes. A payment plan makes higher-priced courses accessible and often lifts total sales.
Is it better to price high or low?
Pricing too low can signal low value. Anchor on outcomes and test, rather than defaulting to cheap.
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