How to Do Keyword Research

BY TOOLSRAY · UPDATED JULY 2026 · 6 STEPS

Keyword research tells you what to write so it ranks and attracts the right visitors. Here is a simple, repeatable process.

Tools you'll need

01
Start with seed topics
List the core topics your audience searches. These become the basis for keyword ideas.
02
Expand with a keyword tool
Use Semrush or SE Ranking to expand seeds into hundreds of related keywords with volume and difficulty.
03
Filter by intent and difficulty
Keep keywords that match buyer intent and that you can realistically rank for - lower difficulty for a new site.
04
Group into topic clusters
Cluster related keywords into topics so one strong page can target several at once.
05
Check the SERP
Look at what already ranks. If it is all big brands, pick an easier long-tail keyword.
06
Map keywords to pages
Assign each cluster to a page, then write content that fully answers the search.

What is keyword research?

Finding the terms people search so you can create content that ranks and attracts the right visitors.

What is the best keyword research tool?

Semrush for depth; SE Ranking and Mangools for affordable alternatives.

How do I find easy keywords to rank for?

Target lower-difficulty, long-tail keywords and check that the current top results are not all big brands.

Every tool, honest pros and cons, and live pricing - filter by category and price.