Kit vs MailerLite
Both are affordable, creator-friendly email tools. Kit (formerly ConvertKit) is built for creators with tagging, sequences, and a generous free tier. MailerLite is a bit cheaper with strong drag-and-drop design and landing pages. Pick Kit for creator workflows; MailerLite for design and value.
Head to head
| Kit | MailerLite | |
|---|---|---|
| Starting price | From $29/mo | From $12/mo |
| Best for | Creators & newsletters | Value + design |
| Free plan | Free to ~10k subs | Free to ~1k subs |
| Automation | Tag-based | Visual, simple |
| Design | Basic | Strong drag-and-drop |
| Known for | Creator focus | Value + design |
Which should you choose?
Choose Kit if…
- You are a creator (newsletters, courses)
- You want tag-based automation
- You want a generous free tier
- You value simple sequences
Choose MailerLite if…
- You want the lowest price
- You want drag-and-drop design
- You need landing pages and sites
- You want a clean, simple UI
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Frequently asked
Is Kit or MailerLite better?
Kit is better for creator workflows and its free tier; MailerLite is better for design and value at a lower price.
Which is cheaper?
MailerLite is generally a bit cheaper, especially as your list grows.
Do both have free plans?
Yes. Kit is free up to around 10k subscribers; MailerLite is free up to around 1k.
Which is better for newsletters?
Kit is purpose-built for creators and newsletters; MailerLite works well too and adds stronger design.