Kajabi vs Thinkific
Both are top course platforms with different philosophies. Kajabi is an all-in-one business platform - courses, email, funnels, and payments in one - best if you want to run your whole business from one tool and will use the marketing features. Thinkific is a focused, polished course builder at a lower price (from about $49/mo), best if you want a great course experience and are happy to plug in your own email and marketing tools.
Head to head
| Kajabi | Thinkific | |
|---|---|---|
| Starting price | From $69/mo | From $49/mo |
| Best for | All-in-one course business | Focused, affordable courses |
| Entry price | From ~$69/mo | From ~$49/mo |
| Email marketing | Built-in and robust | Basic (use an external tool) |
| Funnels & checkout | Included | Checkout yes, funnels limited |
| Transaction fees | None | None on paid plans |
| Ease of use | More to configure | Clean and beginner-friendly |
Which should you choose?
Choose Kajabi if…
- You want courses, email, funnels, and payments in one place
- You will actually use the built-in marketing and automations
- You are building a course-led business, not just selling one course
- You would rather replace several subscriptions with one
Choose Thinkific if…
- You want a great course-building experience at a lower price
- You want a course platform without a big all-in-one bill
- You already have email and marketing tools you like
- You prefer a simpler platform focused on teaching
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Frequently asked
Is Kajabi or Thinkific better?
Kajabi is better if you want an all-in-one platform and will use its email and funnels. Thinkific is better if you want a strong, affordable course builder and prefer to bring your own marketing tools.
Is Thinkific cheaper than Kajabi?
Yes. Thinkific starts around $49/mo versus Kajabi's ~$69/mo, and it does not bundle email and funnels, so it is cheaper if you already have those tools.
Does Thinkific have a free plan?
No. Thinkific retired its free plan and now starts at about $49/mo with a 30-day trial. Kajabi also has no free plan, only a trial.
Which is better for marketing?
Kajabi, because email, funnels, and automations are built in. With Thinkific you connect your own marketing stack.