Kit

★ Featured

BY KIT (FORMERLY CONVERTKIT) · EMAIL MARKETING

Email marketing built for creators.

FROM $33/MOEMAIL MARKETING
VISIT KIT ↗

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Overview

Kit (formerly ConvertKit) makes newsletters, sequences, and simple automations easy, with a generous free tier. The default email tool for many creators.

Key features

  • Broadcasts and sequences
  • Visual automations
  • Landing pages and forms
  • Subscriber tagging

Kit pricing

From $33/mo

Newsletter plan is free for up to 1,000 subscribers. Creator is $33/mo ($390/yr) and Pro $66/mo ($790/yr) at 1,000 subscribers; both scale up with list size. 14-day free trial on paid plans.

See live pricing ↗

// Pricing is set by Kit (formerly ConvertKit) and can change. We track entry pricing; verify the latest on their site.

Pros & cons

+ PROS

  • Creator-focused
  • Visual automations without the complexity

- CONS

  • Fewer CRM features
  • Design options limited

Kit alternatives

Other email marketing tools for coaches & creators worth comparing:

Frequently asked

How much does Kit cost?

Newsletter plan is free for up to 1,000 subscribers. Creator is $33/mo ($390/yr) and Pro $66/mo ($790/yr) at 1,000 subscribers; both scale up with list size. 14-day free trial on paid plans.

What is Kit best for?

Kit is an email marketing tool for coaches & creators professionals. Email marketing built for creators.

What are the best Kit alternatives?

Popular email marketing alternatives to Kit include beehiiv, ActiveCampaign, Flodesk. Compare them in our Coaches & Creators index.

Is Kit free?

No. Kit has no free plan; paid access starts at $33 per month. Newsletter plan is free for up to 1,000 subscribers. Creator is $33/mo ($390/yr) and Pro $66/mo ($790/yr) at 1,000 subscribers; both scale up with list size. 14-day free trial on paid plans.

Is Kit worth it?

Kit's main strengths are creator-focused and visual automations without the complexity. The trade-offs to weigh are fewer crm features and design options limited. For most coaches & creators professionals it is worth trying if those strengths match your priorities.

// FULL GUIDEThe Best Tools for Coaches & Course Creators (2026) →